The global feminine hygiene product market is a growing industry, with a projected value of $35.3B by 2024, and brands like OHNE are making it possible for women to have maximum awareness and control over managing their periods.
Introduction to OHNE
OHNE is a brand that retails 100% organic and biodegradable cotton tampons, in the form of a flexible subscription service, and also sells period products such as the UK’s first pro-period CBD oil, holy cramp – to manage symptoms of menstruation.
The Product and Services
The OHNE subscription box lets you choose the tampon type, count and absorbency, and tailor the frequency of delivery to match your period cycle, with a subscription cost starting from £4.90.
Menstruation Management Products
The tampon subscription and feminine health brand also offers menstruation management products such as Holy Cramp CBD oil, and a daily ingestible CBD supplement called Yours, Hormonally.
Origin and Founding Team
OHNE co-founders, Nikki Michelsen and Leah Remry-Peploe, are best friends who met in 2010 while studying at the University of Sussex, and started coming up with ideas for the ideal period brand after being frustrated by the way that period products have historically been marketed to women.
Performance and Trends
In August 2019, OHNE raised funding from the founders of online sex toy retailers – Matches Fashion and Lovehoney, and the brand is actively promoting a relevant cause – ‘alleviate period poverty’ by donating 5% of its revenue to educate young women about periods.
Practical Takeaways
- OHNE offers a flexible subscription service for organic and biodegradable cotton tampons
- The brand promotes period awareness and management through its products and services
- OHNE is committed to alleviating period poverty by donating 5% of its revenue to educate young women about periods
For more information on feminine hygiene products and period management, visit our blog or check out our resources page.
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Conclusion
In conclusion, the global feminine hygiene product market is a growing industry, and brands like OHNE are making a positive impact by promoting period awareness and management, and offering organic and biodegradable products.
